Welcome

I am a UX researcher and designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences.

Thanks for your interest.

Welcome

I am a UX researcher and designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences..

Thanks for your interest.

I am a UX researcher and designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences.

Thanks for your interest.

a portrait of Luis Puga, the author of the website

I am a UX researcher and designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences.

Thank you for your interest.


FIS, July 2016 to present, UX/UI Developer and Designer, Woodbury, MN

Development of user interface for a complex financial software application.

Collaboration with cross-functional teams located throughout the United States and in India.

Design based on understanding and reiteration of detail-oriented requirements working with business analysts and product managers.

Maintenance of FIS brand, usability standards, and UX requirements throughout a SaaS project

Development of User Experience design practices with attention to the unique challenges and opportunities inherit in enterprise level software users.

Masters of Information Science with a specialization in Information Architecture Indiana University—Completed 2015

Designed an independent capstone project to develop requirements for a complex transaction portal, resulting in three data-driven, user-tested prototypes in Axure RP Pro 7.0

Led a systems analysis team to improve a cooperative daycare's information systems, resulting in a better process for new member intake and training

Re-imagined a guitar shop's online experience through page-layouts and wireframes, achieving a cleaner, user-centered website.

Performed usability testing to draft models of two mobile applications, creating design docs for a personal finance game and a pedestrian safety app.

Adapted MIT's SIMILE app, Exhibit, for use with an RDF/OWL data set and created a semantic database of American wines.

Freelance Projects

July 2015-Present

Re-directed a cooperative daycare's user-experience toward incoming parents and potential employees to ensure its outwardly facing site served user goals.

Conducted user-testing with mothers and mothers-to-be to target a unique set of user motivations for a local lactation consultant's online presence.

Compared market practices for a vintage bicycle shop to understand the specific needs of this niche service and its customers.

Indiana University Foundation, Bloomington, IN

July 2006 to June 2015, Marketing Writer

Teamed—up with a variety of university partners, including staff and faculty members, students, alumni, and donors to execute strategic communications for a Big Ten university's fundraising needs.

Developed content strategy for sustained marketing campaigns, serving a broad array of clients, resulting in increases both in dollars raised, donor-retention, and new donor acquisition.

Managed team meetings and developed project requirements, resulting in less need for direct oversight from project managers and supervisors.

For 8 years, I developed interviewing and research skills in deadline driven environments that have helped make my UX research insightful and useful.
The Courier Post — Camden, NJ November 2003 to November 2005, Staff Writer
The Press of Atlantic City — Atlantic City, NJ October 2000 to November 2003, Staff Writer
The Winsted—Lester Prairie Journal — Winsted, MN October 1998 to July 2000, Editor/Staff Writer

Bachelors of Arts in Communication Studies 1998, Macalester College, St. Paul, MN

What I truly know: Axure, Twitter Bootstrap, WordPress, HTML 5, CSS 3, JavaScript

What I am familiar with: PHP, SQL, XML

Se Habla Español


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