I am a UX researcher and designer who puts people before technology and seeks out data-driven answers so I can discover how best to create usable, efficient, and pleasing experiences.
Thank you for your interest.
The site for Roadworthy Guitar and Amp had several issues. It had navigation that was haphazardly organized, broken links, red text on a black background, and other problems that were demonstrative of someone who put a site up in a hurry without much technical knowledge.
My goal was to help the store's owner, Dave, revitalize his site and make it more responsive to the needs and expectations of his users. I also wanted to bring in Dave's special domain expertise as I felt, really, this was why his customers came to him.
Sadly, Roadworthy's basic business structure changed due to financial issues. It went from a retail operation to essentially Dave offering repair services. And so, Dave no longer needed the proposed site. Still, I feel the analysis and artifacts were worth showing.
I began this project but research Roadworthy. I talked to Dave, talked to some of his customers, and read through his existing documentation and site.
I conducted an analysis of his site and compared it to some of his local competition as well as some big box retailers. I also took a look at Dave's social media activity and saw he was an active poster on Facebook and Twitter, particularly related to his domain of guitars.
I also conducted some field research at a show where Dave and one of his bands were playing. It allowed me talk to some of his local customers and get a sense of why they shopped with Dave and what they would like to see in the site.
From these interviews, I developed a set of personas of customers. I then developed a list of site requirements for the proposed sites driven by my analysis, the market comparison, a social media strategy, and the personas.
This is how I then developed a site map and wireframes for the new site. I used Visio for the latter and used Axure for the former. Had the project continued, I would have evolved the wireframes into interactive prototypes.